I know nothing about modern wheels, so please take my comments as the ramblings of an old man stuck in the past (with modestly-priced alloy wheels that do the only things I want of them, going round smoothly and stopping when I ask them to).
In the past I was a bit of a hi-fi buff, and I built my own amplifiers and active crossovers and put together my own active speaker systems. And I got what I think were fantastic sounds at very modest prices. But the high-end hi-fi world was awash with pseudo-religious tripe, with high-profile reviewers insisting they could hear minute differences when using even different mains leads (I kid you not) - "the third player in the second violins sounds a bit off-key with this lead", honestly, crap of those proportions.
Few of these pretentious experts would ever submit themselves to blind tests, and those few who did failed miserably when they were actually tested - and we heard all the same nonsense that's turfed out by woo-woo freaks the world over (It's different in my listening room, I didn't have time to acclimatize to the unfamiliar vibrations... etc).
I even remember once listening to a high-end system in a vendor's listening room, and after a while I asked if they could swap out the speakers for me to listen to another pair. "Oh no!" came the horrified response, "Everyone knows you have to leave all the equipment for several hours to settle down before you can change anything." My wife and I own some buffalo, and they poo more sense than that.
Why am I telling you all this?
When I read of pundits proclaiming that a pair of bicycle wheels "punch into acceleration and maintain momentum on steep climbs", or whatever, my bullcrap alarm honed through years of woo-woo experience in other areas goes off with the dial turned up to 11.
Best,
Alan