I guess this ^^^^^
Start again in a small simple way. Back to grass roots. Invlove local clubs and shops and do something simple and managable as a stop-gap. It seems that there is a large body of possible takers so something must be possible.
Agree.
And following on from the discussion of the Abingdon festival, one of the problems with the CTC rally is that it did not offer much for people who might want to get into cycling but weren't sure where to start.
IIRC all the organised rides left at 8:00 or 9:00 on Saturday morning, long before most day visitors arrived. Why were there no short afternoon rides which could have given visitors a taster of what cycling can be like? After all the rally was right on the York-Selby cycle route and ideally placed to get inexperienced riders out into the country quickly. In the end the Rally probably reinforced the view that the CTC was really an organisation for people who could do the Ron Kitchen 150k and not the ordinary cyclist.
And the exhibition was a weird mix. Most of the exhibitors who had bikes tended to display high end or specialist bikes which were of interest to aficionados like me, but probably did nothing to convince the casual visitor that cycling was something for them. The exception was Cycle Promotions which had a whole marquee devoted to 'cheap gear, and I suspect a large proportion of visitors turning up purely for the chance to buy from the them. With Cycle Promotions being undercut by on-line retailers, and other better funded commercial cycling shows on offer, the Exhibition was always going to struggle to survive in its traditional format.