Once upon a time the writers in cycling mags were lifelong cyclists who'd been there, done that, got the T shirt. Most now seem to be kids straight from college who happened to pick a cycling magazine to write for because it is the fashionable thing to do. They lack any depth of knowledge, have little idea of the history of the sport and write articles padded out with all the latest buzz words lifted from the sales brochures.
They could just as easily be writing about games consoles or table tennis, and probably will be if either of them become the next "New golf".