First of all, welcome back from your sabbatical,
@Racing roadkill
The link you offered makes no mention of the importance or not of the direction that the tyre is fitted.
I have to observe that Mr Cotty's advice/opinion is flawed with logical anomalies.
Recalling that tread on cycle tyres offers no advantage regarding water dispersal:
1) He suggests that the tread (if orientated the 'correct' way') will afford "better water evacuation in the curves" (what does that mean? round bends?)
2) Since the tyres are both going round the same way (assumes bike is going forward) if there was any merit in this 'water evacuation', why would you want the one tyre to go on one way and the other to go on the other way? Agree that the critical function of the rear is to effect drive and that of the front to allow braking, but these sipes (as in the diagrams) will have no relevant beneficial effect.
MR Cotty, the 'Mavic Community Manager (lucky guy) might wish to review this Schwalbe advice:
https://www.schwalbe.com/gb/profil.html
"In the case of a road tyre the rolling direction is mainly important for
aesthetic considerations. Tires(sic) marked with arrows
simply look more dynamic." (my emboldening)