Yes, eurosport is not owned by BSkyB. There's eurosport player, virgin media and used to be top up tv (limited service). Of course some of those things have money that indirectly goes to murdoch through subs but it's not a gigantic amount (although it'll be an awful lot larger in future now Sky are buying up many channels).
From what other people have said on here eurosport player sounds all right. I have nothing particularly against ITV except like British Eurosport it's one of the channels with the worst picture.