It's been owned and run down by the Frasers group for 7 years now, they'll have had the bubble of covid purchases, but I'm shocked they have lasted this long to be fair.
I bought 3 bikes from them and plenty of other kit prior to the takeover (And being honest, they weren't that good then, and I had issues ranging from minor to major with each of those bike purchases, clothes and kit purchases were fine), and have intentionally not bought a single item since - same goes for the sadly departed
Wiggle and
CRC.
I'm guessing I'm not alone in my thought patterns.
Merlin, Balfe's (Online and in store) or Sigma tend to be my go to destinations these days - I think back 10-15 years where there was a WIDE array of reputable retailers available, both UK and in Europe.