Andrew_P
In between here and there
Off topic slightly but in my trade a lot of item can be bought for less on Amazon Prime than they can be from a wholesaler for a £500 order discount. Some even cheaper than a direct order. The largest UK wholesaler holds around 18k SKU's Amazon Prime, sold and dispatched by them around 29k. Having been approached by Amazon to supply them I really do not know how or why they do it.Always makes me laugh when it is said that you can buy the parts online cheaper than the LBS' can get them wholesale. Why aren't the LBs' also buying them online, if that's the cheaper model? They can then add on their markup and sell cheaper than wholesale too then?
In my trade they are now trying to concentrate on small niche brands that make the promise of Independent trade only, one of these launched their product like this got the independents flogging it and then supplied Tesco. I think there is quite a big gap in the UK Bike market for one of these non internet\non chain bike brands.