Ok...so I own a Pinarello Dogma F. Exact same spec that Tom Pidcock and the rest of the Ineos boys ride just a different colour. Mine looks like an anorexic Holstein's cow.
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The frame does not say 'Made in Italy' anywhere. It does say that the carbon used to make it is Torayka T1100G 1K.
https://www.toraycma.com/wp-content/uploads/T1100G-Technical-Data-Sheet-1.pdf.pdf
The carbon sheets are...made in...the USA! Their 'top-of-the-range' carbon.
An Asian factory then builds the frame to...Pinarello's design spec.
The frames and forks are then shipped to Treviso, Italy for the final prep, sanding, cleaning and painting.
Shimano Dura Ace is the most preferred component group matched to the Pinarello carbon. These are made in Malaysia/China.
I can't imagine anyone today not knowing that the bike is not 100% Italian. It's pretty obvious it is only Italian designed and finished and Pinarello offer Factory Tours that demonstrate this to prospective buyers who want that experience.
As for riding the bike...I've covered 7364km on it so far this year and it does offer a different feel to my Trek and Wilier road bikes. Chasing segment times it seems to combine the best of both those bikes; one overtly aero and the other pure climbing. However, it is more about how it rides.
I've ridden and owned many bikes since I started racing in the late 1980's so I feel I am 'qualified' to compare different bikes. I didn't buy the Dogma F because of Italian heritage, I bought it because the ride it provides suits me best over other bikes I've owned and tried.
That said, is it worth £14k? That's obviously subjective. Any 'real World' speed performance gains it offers over a bike half that price is marginal. Very marginal. Unnoticeable in most cases. But...it is a noticeably 'nicer' pure race bike to ride than any other I've ridden. To my personal 'feels'. The carbon is stiff yet relatively comfortable; I've taken it on gravel sections and it felt fine. It just seems to find that ideal balance of various attributes one wants from a bike with an aero race geometry at a low weight.
The 'Heritage' of the Dogma model is purely based upon what Team Sky and Ineos have done with it and, like any bike, that's really down to the riders themselves more than the bike involved. All high-end bikes will be roughly similar in terms of outright performance, we may just feel one suits us better overall - and that could even be just how it looks!
Just because we choose to splash out on a bike we like that costs a bit more than most, doesn't mean we are 'that' stupid and don't know what we are buying. 😱