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Graphene is carbon atoms arranged in a flat 1 atom thick sheet. Considering that graphite is a thick stack of such layers, that one early method of obtaining small samples was, I kid you not, to pull off the top layer from graphite with sticky tape, and asking how many atoms across the sheet has to be to still be called graphene, I'm led to wonder whether basic carbon black (soot), as used in most tyres, contains a small amount of graphene, and it's just the Vittoria marketing department seizing on the lastest wonder tech buzz word
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