It isn't plain ole 853, like my Genesis, it is 853 ProTeam tubes, which I imagine commands a premium price.
It's hand built, from 853 ProTeam, which I imagine commands a premium price.
It's hand built, from 853 ProTeam, in London, which I imagine commands a premium price.
It's hand built, from 853 ProTeam, in London, by someone who wins prizes for their creations at bespoke bike shows, which I imagine commands a premium price.
It's hand built, from 853 ProTeam, in London, by someone who wins prizes for their creations at bespoke bike shows, and who commands a premium price which will guarantee a degree of exclusivity, which I imagine commands a premium price.