mr_dombat said:
I'm doing some voluntary work for one of the new "cycling towns". We have been quite successful to date, with a big increase in cycle journeys this year.
How can we continue to make cycling attractive to people through the winter (to people who probably don't have lots of base layers, merrino wool, etc)?
What sort of events/rides/exhibitions would you suggest?
We don't want to be a "summer cycle demonstration town", we want people to make the shift to use a bike as an everyday mode of transport!
All suggestions welcome.
Lots of good replies from other posters (bonj excepted of course

).
Definitely important to keep it simple, as otherwise people may be put off by the idea that they 'need' to get lots of gear. Insulating gloves, a waterproof jacket, perhaps also overtrousers (depending on length of journey) and good lights (unless only travelling in daylight; but then there are some murky winter days when lights are probably a good idea) are the essentials - can you recommend some good makes/suppliers, arrange discounts with local retailers?
Other thoughts:
Run some Dr Bike sessions to make sure that brakes/gears/tyres all OK for going into winter. Also important to keep chain oiled and check brakes/tyres routinely, at the very least
Hi-viz freebies
Headgear (whatever variety you prefer) cuts down a *lot* of heat loss
Utility cycling, rather than leisure cycling, makes it easier to keep cycling, as others have said.
Advertise the fact that in the time you might have to spend scraping your car windscreen in icy winter weather, you could be well on your way to work on your bicycle, warm & snug from pedalling
How people store their bicycle also affects how attractive cycling can be compared to other options - see anndonnelly's post.... Do you have funding to help people store their bikes conveniently at home?