As I said above, I contacted Hultra, and with their permission, copy our correspondence below:
27 August 2011 14:48
I saw you ad in September's Cycling Plus and had a look at your
website: your jerseys look good and are reasonably priced.
However I have some concerns and so I am contacting you to see if you
can satisfy them.
In short, you publish no addresses or phone numbers.
I readily appreciate that you want to keep costs down and that you may
not have the staff for a dedicated phone line, but for a new company
with no "track record" to not even publish the address of it's
registered office is troubling.
It is best practice when shopping on-line to steer clear of retailers
without a landline and an address (not a PO box).
I'm don't wish to suggest that you are involved in anything dishonest,
but just to bring this matter to your attention in the hope that you
can deal with it: as I've already said I like the look and price of
your jerseys and I would like to support a British company.
I look forward to hearing from you presently.
29 August 2011 19:15
Thanks for the email. It's a fair point that you make and one that I tossed around a lot before launching the web site earlier this year. The fact is that we're a small start-up business run from a residential address and I'm not keen to publish our home address to the whole world via the internet. It was a case of balancing this against the credibility side of things and we opted to keep it simple for now and then re-assess after a while. We do put our address on invoices and returns.
I hope this helps put your mind at ease a bit?
31 August 2011 17:49
Thanks for your prompt reply.
I understand your position and wish you every success.
Do I have your permission to post our correspondence on the Cycle Chat
forum: I started a thread raising the concerns I expressed in my first
message (search for "Hultra" and you'll see it).
31 August 2011 18:19
I had a look at the thread and no problem if you want to put our reply on it.