We have always advocated Coke for anyone travelling abroad who has diarrhoea.
All the medical products tend to require use of the local (often dodgy) water supply.
Coke, like them or loath them have a proven standard of production and quality. Cracking the top and leaving for a couple of hours to g flat and you have an ideal safe source of trace elements, and sugars.
Never exclude the effects of sponsorship: you know that cute fluffy bear the TdeF stage winner receives: is to speed his recovery, boast his power, or is it a major sponsors logo. And that glass of milk the riders used to get on the Milk Race stage wins when I was a kid: surely nothing to do with the races sponsors ?
Reminds me of a scene in Slumdog Millionaire in a shop were some guys in the background (behind the main action) are filling up mineral water bottles from a tap and then using a soldering iron to re-seal the plastic screw top :-)
IIRC they have to by law: if you order a Coke (TM) then if they give you a Pepsi (TM) without telling you it is known as "switching" and they can be done for it.
An even better version, is to mix roughly 2/3 Coke and 1/3 orange juice together. It looks horrible (like a brown liquid can only look, especially if you've got orange with bits in) but is surprisingly refreshing.
They drink a combination of Coke and Fanta in Germany, call it Spezi, or you can buy it bottled under the brand Mezzo mix, it's quite nice. My boy likes to drink it and makes it himself when we eat at nando's.
Apart from the fact that I would never knowingly buy any products from Coca-Cola, the thing that would put me off is the carbonation. Coke is not just carbonated, it tastes to me like gas with liquid added... as Rip Van says, definitely flat.
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