I guess concentrating on too much actual race footage wouldn't maximise revenue and for which ITV4 has to pay for as opposed to showing ads which brings them money. It's a fine balance as if they misjudge it and lose audience then their sponsors wouldn't be very impressed I would have thought.
I'm in complete agreement and reading back my original post I just didn't write what I meant to sya very clearly. My main reason for recording (which I didn't write earlier) isn't to skip the adverts but so I can watch the coverage when the kids have gone to bed. I don't record it to fast forward the adverts but as I have that option I will use it.
I have no problems with adverts or sponsorship. Commercial broadcasters are prepared to pay large amounts for sport as they can sell targeted advertising at a premium. The cost of advertising during sports in relation to viewing figures is relatively high as advertisersand sponsors know who are watching. TDF, premiership coverage when they had it, formula one are all very lucrative for commercial braodcasters which is why they pay so much. Unfortunatley I worked for many years at ITV in their broadcast operations and have had this drummed into me for too long :-(
There is generally a fixed time slot for the program and as you say it is a fine balance of included content to keep everyone happy. My main gripe is that on the highlights they show a bit of a crash early on or a dog running across the road maybe and then start X amount of time before the end of the stage on most days. This wasn't the case on the cobbled stage and I would like to see more of what they did there. Take Sunday's highlights. I'd have likes to have seen more clips of the penultimate climb as different teams pushed and certain riders were dropped and a bit of the decent. A bit too much time is sent inthe studio for my liking. It all has it's place as does the email/text questions, especially for providing information on how a stage race such as this works to help new viewers understand and enjoy it more.
ITV would have to do well to lose a major amount of audience figures as they are the only free to air channel showing highlights in the UK. The commentary is good and I've watched the highlighs on ITV4 for years. I only have a minor gripe and apear to have gone off on one. Again