JL now selling Bromptons.

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Cycleops

Legendary Member
Location
Accra, Ghana
Brompton bikes are now available on the John Lewis website. To be clear this is only online and as far as I know they won't be sold in store.

https://www.retailgazette.co.uk/blog/2023/05/brompton-john-lewis/


We all know that JL are in desperate straits at the moment and Brompton have just accepted a investment of £19m. So does this smack of desperation on both parts or a logical extension of Brompton sales?
I expect after sales will be handled by Brompton's existing dealer network, I wonder how they will feel about this move?
 
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tinywheels

Über Member
Location
South of hades
I'm struggling to see the value in this venture.
 
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