But if you noted the exact wording I used - I
SKIP ads, I do not
FAST FORWARD through them!
I have controls on my remote control which let me step 30 seconds or 2 minutes at a time forwards or backwards.
Advertising generally seems to be sold in 30 second chunks so I skip forwards 2 * 2 minutes. If I end up in the programme, I step back 30 seconds at a time until I hit the start of that part of it. If I am still in an ad, I only see it for an instant and then skip forwards in 30 second steps until the ads are done.
Most breaks now seem to be 3-5 minutes. Some are shorter, such as during the Channel 4 news or at times when there are not going to be many viewers so most advertisers are probably not interested.