Lyle's have killed their dead lion

[tyred]

Lyle’s has killed off the iconic but grim Golden Syrup logo of a dead lion being swarmed by bees.

The logo achieved a Guinness World Record for oldest packaging, having remained the unchanged since 1883.

https://jrnl.ie/6304495

 

[BrumJim]

Will still be on the tin, though.

 

[PeteXXX]

I'd never realised that it was a dead lion 🦁

 

[Drago]

Whatever next? McDonalds ditching their logo of a dog turd with flies buzzing round it?

 

[Oldhippy]

They've probably hired a bright thing who wants to fix things that work perfectly well already.

 

[ClichéGuevara]

 

[Drago]

They've probably hired a bright thing who wants to fix things that work perfectly well already.

The Bud Light lesson of destroying market share and shareholder value has quickly been forgotten by many.

 

[All uphill]

I asked my Mum about that image when I was little; she explained, and that was the first time I realised that one day I would die, and that I needed to live first.

 

[Tail End Charlie]

Out of the strong came forth sweetness - I've always liked that.
And didn't Samson in the Bible do something with bees, or am I confused about something else?

 

[Seevio]

The connection between dead lions, bees and golden syrup has never been clear to me. No two elements seem linked, let alone all three.

 

[classic33]

The connection between dead lions, bees and golden syrup has never been clear to me. No two elements seem linked, let alone all three.

From the BBC link,
"According to the company's website, Lyle had strong religious views, which is why the logo depicts the story of Samson from the Old Testament, in which Samson killed an attacking lion, and later noticed a swarm of bees had formed a comb of honey in the carcass."

 

[Drago]

Reading around, apparently the old logo has strong Christian overtones and they're changing it to avoid causing offence. If that's the case I suspect it will offend a lot more people than they would have done by leaving it alone.

 

[MichaelW2]

Corpse of a lion surrounded by swarm of flies always worked for me.

 

[Andy in Germany]

Reading around, apparently the old logo has strong Christian overtones and they're changing it to avoid causing offence. If that's the case I suspect it will offend a lot more people than they would have done by leaving it alone.

Old Testament, so Judeo-Christian. Samson sees the comb in the lion's corpse and takes the honey. Later he poses the saying "out of the strong came forth sweetness" as a riddle to an opponent, who fails to get the answer, because... well would you? At some point fairly soon thereafter the situation escalates and Samson starts beating up people on a democratic basis.
I've heard the story described as an ancient superhero story, a sort of Jack Reacher/Ironman. It apparently originated at a time when the people of Israel were in exile, so it may have developed as a sort of subversive anti political overlord type story.

 

[slowmotion]

I doubt this magnificent re-branding triumph will last for another 141 years.

Pitiful.