do you have to click onto their website to find it isn't there?It's not on their website, so not click bait.
It's clearly tongue in cheek but he's right; any cyclist who uses the public road should consider themselves a road user and abide by the Highway Code. Go somewhere like Lagos to see the anarchy and death that results when individuals think they are above the law.
I stop at lights, signal and obey the same rules on my bike as I do in my car; why should there be any difference?