Hi all,
Tobi here from Laka. I'm one of the founders and am happy to address all of the questions raised.
@Drago you are spot on that we have introduced a modern version of the Lloyds Names model where a group of people come together and agree to contribute to the actual claims cost that happen in a period. However, there is a twist to it: we have bought in a "stop loss" or guarantee from an insurance partner (Zurich UK). The promise is that you will never pay more than the guaranteed personal cap but if everyone takes a bit better care, the savings are yours to keep. On average, customers have only paid half of the personal cap (max. we charged in a month was 77% of the cap - in July, when people are most active).
The Lloyds Model fell apart with the asbestos crisis and Underwriters had to default on their exposure. This can't happen in our case as we would need to see a lot of bikes nicked before Zurich runs out of money.
@Pale Rider you are right in saying that our model works best for theft, damage and loss, which is what we are currently covering. The maximum "hit" is limited thanks to Zurich. To fill a gap though, we are buying in conventional 3rd party liability cover which we are going to launch before the end of this month.
@PaulSB we are an unknown entity indeed and will need to earn trust the hard way: delivering on customer service. We are regulated by the FCA and backed by a large insurance partner, which hopefully takes off a bit of pressure. There are clearly some very good home insurance products out there which might fully address your needs.
Just a few pointers to consider why standalone cover could be of interest:
a) excess - we often see an excess of £500 or higher, meaning that in case of a claim this will be deducted - Laka does not have an excess
b) coverage - we have seen policies that only cover theft at home - 9 out of 10 claims with us are actually for damage
c) claims - often a hassle and you will see the price of your home insurance going up the next year if you claim for your bike
d) community - home insurers put your bike in a pool with ipads, laptops and other "stuff". With us you are pooled with people like yourself, avid cyclists.
@lane we do indeed ask for a Gold lock. Unfortunately this a requirement put on us. However, we only ask you to use it if you leave your bike unattended, which rarely any of our customers do anyways. The more likely scenario is that you take your bike out for a spin on a Sunday and put it back in the secure garage. We are currently revising our policy wording picking this up. Customers should only need to own / use a Gold lock if they want to / aim to leave their bike unattended.
Apologies all of for the massive write-up but I thought I'd address it all in one go. Please fire away any further questions. We are a young firm and believe that customers are much better off paying at the end of the month, based on the actual claims cost the Laka Community incurs, plus a fee for us to keep the lights on. This should be the closest to fair pricing in insurance out there.
If anyone is intrigued,
please use this link to sign-up with us to secure £15 of free credit as a welcome gift. We do have monthly renewals and therefore don't lock you in for a year.
Have a great start to the week,
Tobi
P.s.: Laka has won 3 awards at the recent Insurance Choice Awards, a consumer-driven awards show. We pocketed Cycle Insurer of the Year, Best Newcomer and Innovation of the Year, all in our first year of trading (
link).