Is that the one with the integrated power crankset? If so I suppose it puts the price in a little perspective (but only a little). I was slightly surprised that it had taken the big groupset manufacturers so long to get in on the power meter market, even though they seem to be tricky things to implement (ref limits, wattteam powerbeat, brim bros etc).
Also, Im no retro grouch, but I'm not a fan of the anodised/grey finish on groupsets. The old Shimano high polish finish looks great and lasts an age.