Yesterday, we were in a shopping centre thing and OH mentioned that overweight was the new normal. The overweight and obese far outnumbered the slim and OH mentioned that we were following America in that respect.
Have there not been countless NHS initiatives to get people slimmer, government adverts about healthy choices like that ad campaign on tv at the moment Change 4 Life.
I have no idea how to change our eating for pleasure culture.
The thing is, it's not just a culture, it's the effective and cynical application of a lethal combination of food science and manipulative marketing undertaken by ruthless corporations driven by an overwhelming need to maximise returns to shareholders.
There was a fascinating programme maybe a year ago called The Men Who Made Us Fat, which was built around the great sugar v fat debate. Apparently it's a transatlantic thing. America thinks it's all down to fat; the UK is focused on sugar.
The programme's findings were best illustrated by an experiment carried out on rats. Apparently rats love sugar. Given the choice between sugar and food, they'll ignore the food and just eat sugar. Rats also love fat. Given the choice between fat and food, they'll just eat fat. So far so predictable. But here's the interesting bit. In both cases, they'll eat till they're sated, then stop. 'Stop', of course, in the food industry's case, meaning 'no more money'. So, what to do?
What the experimenters discovered, after a bit of experimenting, was the holy grail of the food industry. A 50/50 combination of fat and sugar (sugar including carbs, which are in food terms, a form of sugar). This 50/50 ratio does something to the mammalian brain. Specifically, it seems to shut down the little voice that says 'stop: you've had enough!' The result? Feed rats on cheesecake, say - a perfect 50/50 fat/sugar combo - and not only do they prefer it to food, or fat, or sugar, but they keep eating it till they go pop.
Analyse pretty much any junk food, biscuit or ready-meal, and you'll find it contains 50/50 fat/sugar. And that is basically why we're fat and getting fatter.