I appreciate that the OP's original post was not about a cheap price, quite the opposite, but as the thread has evolved a quality / service theme has followed.
Below is a quote from John Ruskin, he has another excellent one along a similar vane. I have them both pinned by my desk and can often be seen pointing at them when one of my colleagues is whinging about how they cannot compete on price. The quality mentioned could easily be the service offered as well as the actual product itself. Thought it was worth sharing.
19th Century entrepreneur John Ruskin once said:
“The bitterness of poor service lasts long after the initial sweetness of a cheap price,”
“There is always somebody in the world who can provide an inferior product or service at a cheaper price. Anyone who buys from this man becomes his lawful prey.”
Above all, never be afraid to sell value to customers and remember, that quality is not expensive – It is Priceless.