Based in Scotland, there is a few different colour schemes available though. I saw one the other day and it seemed pretty good.
I liked the look of the bike and also the general standard of the components for the price.
This being lighter and smoother and more elegant aesthetically with routed cables (and you get a couple more gears)As vickster said, there are better components for the price; 105 is 2 levels above sora for eg