if I was brutally honest I dont think her comments are particularly insightful at all
She mentions "content strategy, data infrastructure and interactive communities" all things that she was focussed on in her time at Team Sky. But none of that delivered revenue for the sport, it was the results, the winning that did that for the team, something they didnt do that much when she was CEO.
she also says in the roadmap "Formula 1 didn't abandon its heritage when it opened itself up to new audiences."
there isnt an F1 fan who watched the sport before it opened itself up to its new TikTok attention span audience, who believes F1 HASNT completely abandoned its heritage, lost alot of the old heritage tracks in favour of anonymous street circuits and is now chasing revenues in such a way that might have put the sport on a path to its future terminal decline.
she says "The Premier League didn't stop being English football when it became a global product" again alot of the fans of English football would disagree sharply with that sentiment.
and thats the point, a sport without actual fans, is just an expensive way of spending money, sport isnt about how much profit you can make, its about the sporting competition first and foremost.
the rest of it they go on to cite the F1 Academy as a success, that noone watches or cares about, it describes sport as entertainment, it claims a closed league can always be expanded, yet nearly all closed leagues, like erm F1 for example as they like to cite F1 alot in their document, then strongly resist expansion precisely because they lose their slice of the pie of money to the new entrants.
its suggesting crits and circuit races for GT stages in downtown cities...they really do want to turn the sport into F1 dont they.
I think if pro cycling follows F1 as a model to follow, its doomed as a sport as F1 will ultimately fall into irrelevance again, no matter how many likes or impressions they get from their social media influencers.
