Pro cycling “has been failed structurally and commercially”

[Happy_Days]

Insightful comments from Fran Millar about professional cycling being “failed structurally and commercially”:

https://www.bikeradar.com/news/raph...has-been-failed-structurally-and-commercially

 

[midlandsgrimpeur]

I don't disagree with much of what is said. The issue for professional cycling is very similar to the issue for the cycling industry as a whole, it is a niche sport. Those that participate as a cyclist and also follow the professional sport are very committed and knowledgable, there just aren't enough of us to make it a hugely commercial proposition on a global scale.

It also suffers from several major challenges that probably also prevent it from growing the audience significantly in order to get that scale.