I know of no other brand (bicycle or otherwise) whose reputation for quality so exceeded the reality. A lot of people bought them because that was the only brand name they knew. But that was based on information (if it was ever true) that was decades out of date.
I remember attending big bike industry trade shows in the 80's and 90"s and the Raleigh reps swaggering around in their black shirts like they owned the joint, sneering at all the other brands. Supreme arrogance. They really did believe they were head and shoulders superior to everyone else. It was almost cult like.
I remember a Raleigh rep commenting on the very first mountain bike on display in the window of FW
Evans in Waterloo. He scoffed at it. "farking ugly heavy piece of shoot, they'll never catch on. Only a moron would buy one! "
I remember going into a Raleigh dealer a couple of years later, long after it was obvious that Raleigh had missed the MTB boat, to nose around, asking if they had any mountain bikes for sale and being shown a Raleigh Bomber. The salesman insisting that yes indeed, this is a mountain bike. With it's steel sidepull brakes, 3 speed hub and Post Office bike derived frame...
I remember Raleigh selling the employees of Strurmey Archer down the river.
I remember Raleigh selling the employees of Brooks down the river. Thankfully they landed on their feet, but no thanks to Raleigh management.
I worked for a company in York for over a decade. We supplied whole fleets of commuter bikes to companies and local authorities for schemes to get people out of their cars. But we were a bit disruptive to the bike trade ecology because we'd sweep in and buy 100 or 200 bikes at a time. So we had to have multiple suppliers; Trek, Dawes, Kona, Ridgeback. Sometimes, and against my protestations, we'd buy bikes from Raleigh. They were universally terrible. Took twice as long to build and had really awful quality issues. When other companies were having their bikes built in Taiwan Raleigh went to Cambodia or Pakistan. Don't get me wrong. Im a fan of inexpensive bikes. But I'm not a fan of companies who peddle sh!te.
The big question for me is how they managed to survive for so long.
Like i always say, the only good Raleigh is one at the bottom of a body of water. Preferably a canal.