Roubaix: Mike Sinyard's apology.

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Globalti

Legendary Member
Just received this by email from Spesh UK:

"I Screwed up, and I own it

I would like to apologize and let everyone know I realize I handled this situation wrong from the start and I’m very sorry for that. As many of you have probably already seen by now, I went up to Café Roubaix to meet with Dan in person to apologize and make good with him. Café Roubaix will continue on with its name. The video is up on Café Roubaix's Facebook page. Dan is the real deal, after meeting him I realize this and am embarrassed by how ridiculous this is. What happened was wrong. There are no excuses but I do feel like I owe it to you all to explain how we found ourselves in this situation, the lessons we've learned from it and, most importantly, how it will change the way we do things moving forward.

Over the past few years we’ve seen a massive spike in counterfeit products, and most of the riders have no idea these products are fake, which is extremely dangerous because the risk of failure on these untested products is extremely high. In one instance, the entire head tube and fork sheared off a counterfeit Tarmac, causing the rider who had no idea he was not on a genuine Specialized product to faceplant and destroy his shoulder. To give you an idea of how much this issue has blown up, 10 Specialized employees hunt fake products across 30 major ecommerce platforms, we've identified over 5,000 listings, worth $11,000,000 USD in counterfeit goods since January 1st of this year alone. This is about double what it was last year. Due to this we have recently gone after IP and trademark issues more aggressively in the interest of protecting the safety of riders and the livelihood of our dealers and their hard-working employees. See the attached picture to understand how dangerous fake goods are.

In the deal with Café Roubaix, the wheels were the red flag that got the attention of our outside attorney who were already sort of on red alert for anything that pops up, although Café Roubaix wasn’t in the same camp as the counterfeiters, they still got caught in the crossfire. There is so much activity with infringers that it’s overwhelming and I don’t see them all. The first I heard of it was Saturday morning and by Monday the thing went huge. But still, that was my fault, which is why I’m so embarrassed. I should have called Dan immediately.

I heard you and you can rest assured I took it to heart. I realize now that we went too far with this aggressive approach and as a result and in some cases we hurt the local bikes shops and small businesses we wanted to protect. As a result we’re going to take a much closer look at all pending and future intellectual property and trademark issues, making sure to only pursue those that present a clear and obvious danger. The letter on Epix Gear was issued before the Café Roubaix story broke and has since been pulled.

I handled this very poorly and I own full responsibility. Dan at Café Roubaix and I have become friends and he’s happy with the solution. I hope you too accept my sincere apology. Like you all, I’m passionate about cycling and want to do everything possible to grow the activity we all love.
Sincerely,

-Mike Sinyard"
 

Trickedem

Guru
Location
Kent
Nice reply. If only more companies and politicians would say sorry, when things go wrong
 
OP
OP
Globalti

Globalti

Legendary Member
You can't expect idiotic lawyers to exercise any kind of original thought or discretion; that would be like telling airport Security staff they don't need to check anybody who looks elderly and not a security risk.
 

thom

____
Location
The Borough
Nice reply. If only more companies and politicians would say sorry, when things go wrong
Specialized had to come back with something from their PR bods in terms of damage control - this story is going to linger around them and have some kind of negative effect on their earnings.

I do see how the whole palava stems from faulty stems and such - that sounds plausible.

They just screwed up in execution and understanding of how to do that well - it is a shame orgs such as these have to get their arse kicked on social media before they "get it".

Overall they are down in my estimation but not as down as they were a couple of days ago.
 

accountantpete

Brexiteer
Nice one

IMG_4471.JPG
 

vernon

Harder than Ronnie Pickering
Location
Meanwood, Leeds
It doesn't matter which foot you put in your mouth, it's the end result that counts.

It's not in the same league. Corporate lawyers were responsible for the Specialized debacle. Ratner's own utterances at a gathering of the Institute of Directors did the damage and is Premier League status. Mike Sinyard didn't get off the reserve bench in a Sunday league knockabout.

He's made a competent attempt at a save since stepping onto the pitch though.
 
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Location
Alberta
Good effort from the guy at repairing the damage and taking the personal responsibility. I still wonder what the result would have been without the social media onslaught. The black tape stays on the old Allez however.
 

vernon

Harder than Ronnie Pickering
Location
Meanwood, Leeds
[QUOTE 2820137, member: 259"]I think that's both pretty impressive both as an apology and as a corporate face-saving exercise.

I'm still not going to buy any more of their squeaky shoes though.[/quote]

I wonder of much of the apology was written by a crisis management company.
 
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