It would look much nicer (in my opinion) with any other brand name on it. I just can't get excited by anything with specialized on it - probably just because it's the brand that all the numptiesthat don't ride usually see as the "best", or that because I've been told "nice bike mate, what is it? A specialized?... No, it clearly has cube written on the side... I'm not willing to pay the extra £500 to get the same quality bike with that name on it... Maybe if it said "willier" (my opinion again) that would be different.
Anyway, yes, the bikes do look nice (I suppose).