Sustrans changes name to Walk Wheel Cycle Trust

[fossyant]

Have to admit I was deeply unimpressed by a Sustrans bod I (for once) had time to stop & chat to. Thought I might engage him on some specifics of local cycle routes, but it quickly became apparent that he didn't know any of them (certainly in any detail whatsoever), wasn't interested in my constructive suggestions, and was only interested in signing people up (he was being paid to be there), so he more or less walked away to try to catch others passing on bikes.

This is exactly why I avoid them - they usually pop up at strategic points on the Fallowfield Loop. Maybe I should stop next time and ask them about the high crime rates on the Loop. A colleague was attacked recently, and I was last September.

 

[mjr]

It's not renamed - it's a different company. They couldn't call it WH Smith as that's a different company mainly for the airport and railway shops.

It's so similar though that you would instantly know what to expect from seeing a TG Jones shop on the high street.

Would you? Why wouldn't you think TJ Hughes (similar name and typeface but usually red) or TK Maxx (more famous, and trades as TJ Maxx in the USA) hadn't branched out into convenience stores? I think the "TGJones" brand is a turkey, as well as vulnerable to anyone actually named T. G. Jones being able to open a shop with that name (due to human real names being unable to infringe trademarks), but I expect it will last long enough for Modella to inflate and sell the shops.

When The Range bought Wilkinsons, rebranded the remaining shop fronts and kept stocking Wilko products inside, was that renamed or a different company? How finely can you split this hair? And does it matter?

 

[Mike_P]

Jones as its relatively common like Smith. Suppose the issue is why TG, could those be the initials of someone in charge.

 

[YMFB]

Maybe we should continue to refer to them as Sustrans

 

[Ian H]

Maybe we should continue to refer to them as Sustrans

Why not. That's what they do - https://www.sustrans.org.uk/

 

[DCLane]

Why not. That's what they do - https://www.sustrans.org.uk/

They will until 30th September when the re-brand is launching.

 

[Ian H]

They will until 30th September when the re-brand is launching.

I can't find any mention of that on their website, so they're being very coy.

Edit: I found a mention in Forbes, with reasons. Why they can't just expand the name to Sustainable Transport, I don't know.

 

[Bristolian]

I can't find any mention of that on their website, so they're being very coy.

Edit: I found a mention in Forbes, with reasons. Why they can't just expand the name to Sustainable Transport, I don't know.

Here you go:
https://www.sustrans.org.uk/about-us/frequently-asked-questions-faqs/everything-you-need-to-know-about-our-rebrand/?utm_campaign=483534_2025 September Enews&utm_medium=email&utm_source=Sustrans&dm_i=7CK6,AD3I,13I5IJ,1C3PR,1

 

[Moon bunny]

I don't know. Tantric levitation uses less energy.

Dunno about that, I eat a lot of vegetables, especially cabbage and sprouts, and still can’t lift off.

 

[Drago]

Dunno about that, I eat a lot of vegetables, especially cabbage and sprouts, and still can’t lift off.

You need a source of ignition,

 

[Jameshow]

"Chuggers" are not volunteers, they're paid staff.
Doesn't excuse the abuse though, just walk on by if you're not interested.

No need for the. To abuse us either, make us feel uncomfortable using a public right of way! (Canal towpath)

 

[tom73]

Not all chuggers are bad, a few years ago the British Red Cross as part of never ignoring a crisis campaign. Had all chuggers they used trained in CPR and AED use inc equipping each team with an AED. I was part of the planning and implementation of it , it was a lot of work to get it going but work out quite well. The idea being most operated in areas of high footfall it made sense. To do it and it fitted in with over all aims of BRC.

 

[ktmbiker58]

It will be interesting to see what effect the rebranding has on two key metrics :- income and volunteer numbers.

The year ending March 25 has seen a significant drop in income from £146m to £111 and drop in volunteers from 3000 to 2000. (Ref: Filed accounts 24/25)

The majority of income is from government grants with only £4.8m of the £111m being charitable donations. (Ref: Filled accounts 24/25)

Will rebranding raise the profile of the company to reverse the current decline - I really don't know, folk using the cycling/walking infrastructure may not give any thought as to who was responsible for it being available, if they did would they dig into their wallets or volunteer - only time will tell.