Sustrans changes name to Walk Wheel Cycle Trust

[Drago]

Is he one of Gwylam's mates?

He was, until they fell out over a game of dominoes.

 

[Jenkins]

Did they pay the image consultants' bill before they noticed the missing comma and '&' symbol in the name?

 

[wiggydiggy]

I hope they didn't pay someone to come up with the new name, if they did they wasted it.

The name Sustrans covered cycling and walking.

Exactly. Can't get more sustainable than just walking.

Also watch the first few minutes of this, the Fire Brigade rebrands itself....


View: https://dai.ly/x6up3kd

 

[Drago]

Exactly. Can't get more sustainable than just walking.

I don't know. Tantric levitation uses less energy.

 

[wiggydiggy]

I don't know. Tantric levitation uses less energy.

I'd have to ask Sting about Tantric stuff sorry.... 🛌

 

[Ian H]

Or W.H. Smith being renamed TG Jones. It had been around for 250 years and has now been replaced by a brand that nobody has ever heard of.

WH Smith has retained its name, merely sold its high street shops. So the buyer had to come up with a new title. I bet someone thought 'Alias Smith & Jones'... I've got it!

 

[scragend]

WH Smith has retained its name, merely sold its high street shops. So the buyer had to come up with a new title. I bet someone thought 'Alias Smith & Jones'... I've got it!

It was more Alas Smith & Jones that came to mind when I first heard about it.

They should have got Griff to unveil the rebranding.

 

[oxoman]

It's not April's fool day is it. What a waste of money. Judging by some of the sustrans routes around me, they could do with some TLC.

 

[Ming the Merciless]

Is walk emphasising what you need to do with many bits of their infrastructure , though they’ve missed out carry.

 

[Mike_P]

Reminds me of the East Midlands Tourist board deciding east related to cold and midlands related to industrial and rebranding to the Shire Counties of Middle England Tourist Board

 

[Drago]

The Glitter Band rebranded as the G Band (I suspect they knew something the rest of us didnt at the time) and it was not a success.

Hermes spent a fortune rebranding as Evri for no gain.

Aids slimming cubes were hastily rebranded as Ayds once the nasty disease of the same name was invented, and they disappeared from the shelves.

Rebranding rare works at any level, so why waste time and resporces? The inevitably is that at best they'll be no further forward, and more likely the rebrand will impede the implementation of their mission statement, and whoever is responsible for the mess will be promoted off the back of it.

 

[DRM]

Perhaps it's not a rebrand, I think it's the What Three Words tag for their offices, Walk, Wheel, Cycle

 

[Gwylan]

Is he one of Gwylan's mates?

Gwylan responded in a carefully worded statement "No he is not!"

 

[Gwylan]

And Sustrans is not fit for purpose.

 

[wiggydiggy]

Reminds me of the East Midlands Tourist board deciding east related to cold and midlands related to industrial and rebranding to the Shire Counties of Middle England Tourist Board

And since when does the east midlands have any Hobbits?