So some of you may have gathered I spent my career originally growing and then for 35 years selling ornamental plants in to garden centres. The last 22 years our product was bedding plants. Our target demographic was middle-aged, middle income, primarily female (sorry
@welsh dragon) and retired people, the “grey market.”
Today I went to our local garden centre. Standing in the queue for the till point it was a strange feeling to realise I have become the demographic I spent 40+ years selling to!!