Octet
Veteran
Specialized give a lifetime warranty on their frames. I don't think cube do, at least not on carbon
Best thing is to go ride on them. Or at least get the shop to stick them on a turbo
Bamboozling you with dozens of choices doesn't seem very good salespersonship. Did they ask you your requirements / preferences and not just budget?
Aesthetically the cube, the specialized looks utterly dull
I told them I was looking for an upgrade, listed what I currently had and what my budget was, so not really. I would agree that it wasn't the best sales pitch however he did at least list everything I could get from about £700 to £1500 so at least it wasn't a case of "you can get this for between £1400 and £1500, hand over the money".
They do also offer a full bike fitting for free, free re-fits for any time within the first 3 months and after that time they do a free full bicycle service.