I've never seen the point of Rich Tea either.
The Rich Tea is the noblest of Biscuits, it doesn't need fancy artwork on it to entice you to eat it, it doesn't cover it's misgivings with chocolate or some other flavouring.
It is a biscuit in it's purest form, encouraging you to find the perfect mug that it will fit into. Proudly proclaiming it's title on one side in a subtle but pleasant font, coloured to perfection, and using it's shape to pay homage to the Wheel , if you manage to dip one in dark chocolate it becomes the perfect Disc Wheel for any budding hamster wanting to try it's hand at Time Trialling.
sorry got a bit carried away at the end there
Don't get me started on those little upstarts Rich Tea fingers, What the hell are they about ? some fancy marketing idea i guess. They have no substance and break or sag back into the mug they have been dunked . Useless i say take them off all shelves immediately.