Unfortunately, too many people see a target, an object of hate, and drive accordingly.
Their hatred is fuelled by the various media outlets churning out anti-cycling messages both directly in cases such as Matthew
"I was only joking" Parris, or indirectly by items such as the
BBC R4 piece raising the topic of compulsory insurance for all cyclists after a toddler was injured by someone cycling on a pavement. Most newspapers will carry something similar on a regular basis, or out of nowhere they'll print a reader's letter banging on about cycling being a public menace because someone rang a bell/didn't ring a bell, cycled on the road/cycled on the pavement or some such. Phrases such as "cyclists should have to do X
like the rest of us" are specifically designed to put cycling as an activity performed by some other group. Different. Alien. Not like us. An out group.
Even in situations where the rider is a victim of aggressive, deliberate assault with a motor vehicle, you'll find the media hijacking it with the sole intent of redirecting blame on to the victim. A case in point is the one where a van driver deliberately used his vehicle to run a rider off the road. It was as clear an assault as you'll get but BBC Sussex
whipped up the anti-cycling fervour by asking the public "Who's to blame?". After a barrage of criticism for the moronic question, they claimed they were "trying to stimulate debate". This is how these incidents are twisted against people who chose to cycle, by suggesting there's even a debate to be had when some thug slams a van into the side of you.
This is not accidental journalism, it's deliberate, repeated and reinforced weekly across all platforms. (So-called safety campaigns are thinly disguised victim blaming exercises too.)
This will, in a few cases, create a mindset in drivers who will feel justified in using their vehicles as weapons, as in the van episode above.
The eventual outcome is that some drivers will kill people based solely on them having chosen a particular form of transport.
This motorcyclist in Australia killed a cyclist and boasted later, "I hit him, I've got it on my
GoPro" and "the c-nt deserved it".
His response to a bumper sticker asking for 1.5m passing space was typical of someone who has bought into the anti-cycling propaganda perpetuated by the press: "Start paying for using the roads or keep copping abuse and 2inch flybys”.
Quaint posters like the one in the OP are going to do nothing against people who wish us harm.