What tickles me is the way the bicycle-buying public have (in parts) become fascinated by the 'model year' of a bike.
People seem to make a big deal out of tiny differences in model year.
It started in the US auto industry (Harley Earl et al) and moved to other markets. I remember it hitting the sports-shoe market in the mid-80s.
A last resort of the tired marketing expert is the introduction of the all-important model year.
The wonderful thing for the manufacturer is that the buying public not only buy the notion, they buy the product.
