Smokin Joe
Legendary Member
- Location
- Bare headed cyclist, Smoker
We've had a few booms before, in the eighties when Roche won the TdF road bikes suddenly became popular and even the most unlikely people were riding round in team kit. Indeed Halfords were busy flogging Carrera and Fagor jerseys, to name but two. It remains to be seen whether this surge in popularity has a lasting effect, I have my doubts. It reminds me of when Carl Fogarty was dominating Superbikes and motorcycling became that era's "New Golf". Exactly the same type who are now splashing out on top range road bikes were buying Fireblades, R1s and the like. Then overnight the whole thing died on it's arse and dealerships everywhere were going bust.
The faster a fashion rises, the quicker it falls.
The faster a fashion rises, the quicker it falls.