The undeserved celebrity status belongs to the likes of Jade Goody and her ilk, famous for nothing more than being tabloid tarts.
The whole Jade Goody saga made me physically sick.
Now, her untimely demise from cancer at a young age - leaving behind a young family - was tragic no matter how you bracket it. But the outpouring of (dare I say faux in many quarters?) grief and tribute was staggering.
She had become famous for her level of 'intellect' as exhibited on a reality TV show. Maybe a generally likeable character but as Wiggo has said (generalistically) what was she really famous for doing? She cashed on on this suddenly found fame by ultimately getting embroiled in a racial-bullying row. She was villified and mocked from all corners of the media.
And yet on her death was held up akin to some kind of martyr.
As I say, the events which transpired were in no way trivial and something which no one would want to live through for themselves or those closest to them. But regretfully it wasn't some kind of unique, extra-ordinary occurance either. How many families have had someone stolen away from them in similar cicrumstances?
Ok, so the aftermath was benficial in putting the spotlight on a specific area of health concern and generally raising awareness, but the manner in which it was done was appalling.
I dont blame Jade Goody in any of this; she looked to capatilise on the fame card that life dealt her, maybe got into a position with that fame that she wasn't prepared for and displayed a certain nieviety, and then coped with other things which came along with as much dignity as anyone could hope for.
But as a case study in the sheer crassness of mainstream British pop media, this stood out for me.