Why did it happen?
There they were, a big brand, one of the first names to spring to mind when you want inner tubes or whatever.
What did they do for it all to go so catastrophically wrong. Just a depressed market?
It's documented on various cycling sites, including road.cc. I have a tenuous grasp of such things, but shortish version (I think) -
CRC started out as an independent company in Ireland, grew, was bought out by
Wiggle in 2016 and became Wiggle/CRC; which p*ssed off a lot of people as the headquarters were moved to the mainland UK.
I think there was another acquisition later of the whole lot by Signa who are a big international sports-based ecommerce group; which may have coincided with the disasterous Wiggle rebrand. Signa started to struggle (probably because of the post-covid vacuum affecting all of their sporting goods in a similar way to that we've witnessed with cycling) and I think defaulted on / couldn't renew lines of credit; probably because the cost of borrowing had gone up due to rate hikes. They then pulled credit from Wiggle/CRC, meaning they couldn't afford to pay their staff and suppliers, the business became non-viable and administrators were appointed.
Similar has happened to a lot of cycling companies and it's hard to see how people can be so naive to immerse themselves in (or rather load up the company they've just bought) with debt to buy something that's likely over-valued based on statospheric sales during a once-in-a-lifetime global event. I also think limited liability terms of business are also to blame, since they encourage individuals to take risks with little personal accountabiliy, despite how this might affect those in the supply chain if they go bust and can't repay their debts.
Apparently CRC owe around £40m which will probably be written off, so there may yet be a knock-on effect on suppliers if / when that's confirmed. I assume scumbag Mike Ashley will retain the headline in-house brands (DHB, Nukeproof, Vitus etc) and probably cynically slap them on sub-par rubbish to dupe the unwary. I suspect the less-known ones will just be left to die, while external suppliers of branded products (Shimano etc) will probably suffer a significant hit to their finances.
Really the whole thing is a sad indictment of the mechanisms that feed modern consumerism - massive international corporations relying on debt to function, and when that debt becomes unavailable it has diasterous repercussions on a lot of people. Only a generation or two ago debt was considered shameful; rare amongst individuals and often only used by businesses at startup / for particular situations.. now our whole society is predicated on it - which of course is unsustainable and after twenty years the chickens are finally coming home to roost.
On the bright-side I've just secured one of the last DHB waterproof shells and Merino neck tubes in stock, and have another couple of deliveries slated for today. Can't remember the last time I was so rampantly consumptive (something I'm usually enormously opposed to) and have mixed feelings about it. Will probably never have to buy another base layer though