I don't know what is going on with my local Evan's store under Mike Ashley ownership which is the Yeovil Shop (previously TriUK) it seems 80% or more of the bikes are Trek bikes. Do they have very favourable sale or return deals or something. It's a huge bike shop with 2 floors and its like 2 Trek bikes for every 1 of any other brand. Some are discounted but others are not. You get a £900 hardtail mountain bike with entry level Suntour forks etc its just such rubbish value as Trek typically are. I was expecting to see much larger stocks of Pinnacle bikes and other brands. If you go into
Halfords you have a fantastic range of very good value bikes with decent components but our Evans you really struggle to find bikes with a good spec to price ratio. I've nothing against Trek as a company but its not really a brand on my radar. They always seem rubbish for the price and they source some of their carbon fibre frames and forks from Quest Composites which is a very low grade frame factory.
For example this Trek bike at £500;
https://www.trekbikes.com/gb/en_GB/.../marlin-4-gen-2/p/29759/?colorCode=greenlight
It's got a terrible OEM only Suntour XCE forks with only 28mm stanchions, basic mechanical disc brakes and 3x drivetrain with a freewheel just like a sub £100 bike. Totally unsuitable for off-road use especially as the rear wheel has a quick release rather than a solid axle which is one way of strengthening a freewheel setup so it doesn't fail quickly off-road. It's just a pretend mountain bike for £500. To be honest I wouldn't pay £250 for that bike.
I would of though such a large bike shop would need to support the purchases for a wide range of consumers both entry level to premium with more sales at the entry level end. It will be interesting to see how it goes but they certainly didn't have a wide range of brands and bike types. It seemed like on the ground floor they had 200-300 very similar looking road bikes mainly Trek to the left as you go in. In the past I went into Evans stores elsewhere, Trowbridge, Cardiff and a few other places and this would be the pre-Ashley era but they had lots of Pinnacle bike options with decent specs and value and other interesting options and the shops seemed much busier. I've never seen such a large bike shop with such a strangely limited choice of bikes. In the TriUK days they used to sell Giant bikes which I must admit I miss seeing in the shop and they are actual bike manufacturers.