Wrong-footing bigots

vernon

Harder than Ronnie Pickering
Location
Meanwood, Leeds
I've just stumbled across this heart warming story.

Nabisco made a commercial for their Honey Maid crackers promoting their wholesomeness and showing wholesome family images including a gay couple. The advert is below:



There was a backlash from the homophobic community.

This is how it was countered by Nabisco.



Brilliant innit.
 

Archie_tect

De Skieven Architek... aka Penfold + Horace
Location
Northumberland
@vernon, when I played the clips they appear to be the same one, could you check?
 

winjim

Smash the cistern
I wonder if they already had the second advert planned out when they aired the first. Because it's the second one that's going to sell cereal.
 

AndyRM

XOXO
Location
North Shields
I wonder if they already had the second advert planned out when they aired the first. Because it's the second one that's going to sell cereal.

Of course they did, the backlash from right wing/Christian Americans would have been obvious. But that doesn't stop the message (not the cereal) from being an incredibly important one.

Chapeau Nabisco!
 

guitarpete247

Just about surviving
Location
Leicestershire
The 2nd may have been planned but didn't they use the messages of support for the background and turned the bigot's respond int "Love"?
 
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