Not very scientific .... but experienced something quite interesting on the ToW stage 6 TT yesterday. This was after my HID mechanical, as I was working my way back through the field. I was overtaking all riders until I caught up with one guy who was clearly strong and was staying with me (he eventually pulled away and bet me!). On the companion app I clicked on him to see what watts he was pushing as his w/kg on the flats were c.3.8 and I was only pushing c3.1 yet we were travelling at the same speed. I assumed he was lighter than me and pushing the same watts as me (about 235). However, he was actually pushing 270+ most of the time. So, this guy was pushing both more watts than me, and had a higher w/kg than me, yet travelling at the same speed.
The only difference I could see was in height. He was 200cm tall and I am 171cm - quite a big difference (my 5'7" to his 6'6"). We all know that height is an advantage in Zwift, but this suggests it's more of an advantage than I certainly expected.
Now, we were on TT bikes, so the aero position I assume is key in Zwift to speed, but I wonder if other bike types have the same effect.
In short then (excuse the pun), this lanky geezer needed to push out around 10% more watts on the flats to travel the same speed as me due to the height difference.
Like I say, not very scientific but it was quite marked. For anyone interested, it's the guy who is ranked 100 in the stage 6 race I did yesterday (D Dachs - 200cm tall and 75kg heavy).