Peter Salt
Bittersweet
- Location
- Yorkshire, UK
There is a market, but is it big enough for the big money backers. Peleton burst into the home training market, aggressive marketing, throwing litigation against anyone using the word Peleton.
They have imvested hundreds of millions of dollars in trying to swamp the market. They had early market penetration success.
Then some cockup advertising,
(Remember the one where a beautiful young athletic woman, said my husband got me a Peleton bike-inferring she was fat and ugly)
There was quite a backlash against Peleton.
View: https://youtu.be/M9Hu3-mJI9c
Since though, they have been undercut hence why they dropped prices to entice users to stay or join from new.
Oh yeah! I remember that advert - a touching journey of a 135lb woman to becoming a 130lb woman

