Bit of research into Wiggle. It started as a bike shop in Portsmouth. Get into what was then called mail order then e-trading. Grew and grew. At one point Wigg;e had a big warehouse/distribution north of Portsmouth. Along the way the original business owners sold up to another company, who kept Wiggle for a while then sold it on again. Somewhere in all this the Portsmouth location was moved to the midlands. Plenty of Portsmouth jobs lost I guess.
Now Wiggle owners grab
CRC, a major competitor, and as has been mentioned will eventually kill the brand.
No prizes for working out that in all this the price has been escalating. Rumour was that the first deal was £10-20 million, next somewhere close to £90 mil, and now who knows what the business will sell for next. All based on multipliers of turnover and profit.
All this top level wheeling and dealing is of no consequence to the workers, they just either carry on, move if they can, or lose a job. When people are trousering millions the problems of Fred Bloggs picking orders in the warehouse are of no concern. Managers do the dirty work and a few get rich. Unions bleat but have no influence whatever they think. Call a strike and big players will simply hire in casual labour.
Whether any of this is moral or right matters not. Money talks.
It was and is just the same as in professional sport, all about the drinking vouchers.