Not unique in either respect- Rondo (who did it first) and Baum among others have similar adjustable forks. Pretty much every gravel frame can take 700C or 650B wheelsets, officially or not. And anyone can buy a second set of wheels and stick different tyres (and cassettes) on them. If you want one bike for road and off-road, and want the best performance for each, why not?
They are not claiming they are the first.
It more about changing the geometry rather than the wheel change. The difference in geometry - changes in stack, top tube, wheelbase, reach etc after after flipping the front and the back chips (they call it chips), one is certainly road and the other is gravel. Geometries are important for type of use. Not for commute along part road and part gravel track.
The geometry science is laudable however that is the end of the good.
The less good or bad is that it is not a fettle that we all like to do with bikes. It more faffing around with brake mounts, rear derailleur, wheel sets etc every time you do a changeover whether it is weekly or seasonally or when you feel like going gravel. There is also issue of chain length though the jockey wheel is expected to take up slack.
The really bads are the inability to take mechanical, only electronic group sets as cables need to be adjusted each and gears indexed and internal cabling routing of that particular design on cockpit will not help with shifting. Then the compromise with 1x and 2 x transmission, flared handle bars etc. Neither here nor there.
The price of the frame is terrible. It is close to brand new Pinarello Dogma F which is their latest.
I rather get a MTB for trails. With many of us and our N+1, it will be horses for causes. We occasionally have to bring out stud tyres for our winter bikes but that is a necessity. I do note that the US has long flat roads paved with gravel and their races are on it. So it might work in their world if one do races on both surface, and there take domestic flights for amateur races.
To me its more gimmicky and gadgetry even without that exorbitant marquee price.
