nickyboy
Norven Mankey
- Location
- You want hills? We got hills
I was looking at the funny bike designs from car manufacturers thread and it got me thinking.
Bikes are mainly supplied by smallish companies in a global sense, that only do cycling. No major international players.
Take a look at golf. Similarly lots of smallish companies that only do golf; Calloway, Taylor Made, Ping, Titleist. But along comes Nike and they take a look at this and decide they can invest in product design, sponsorship, marketing. Take on these relatively small niche players. And they've done a really good job, developed a very strong brand in golf.
The cycling market seems to be expanding quickly but no really big player has jumped in. So how long before someone like Adidas starts doing (and doing really well) bikes?
Bikes are mainly supplied by smallish companies in a global sense, that only do cycling. No major international players.
Take a look at golf. Similarly lots of smallish companies that only do golf; Calloway, Taylor Made, Ping, Titleist. But along comes Nike and they take a look at this and decide they can invest in product design, sponsorship, marketing. Take on these relatively small niche players. And they've done a really good job, developed a very strong brand in golf.
The cycling market seems to be expanding quickly but no really big player has jumped in. So how long before someone like Adidas starts doing (and doing really well) bikes?