Looks like a rebrand on generic tyres, maybe CST tyres or some other factory. Sounds Italian but details look like simply an importer in Basingstoke. The Fincci branding is probably just a sticker that peels off. Remember though many brands simply rebrand tyres, Specialized, WTB, Giant etc likely CST and Kenda mainly but some may use cheaper less well known factories. Look at the spec and the pricing and work out if a good deal. If you are looking to buy lightweight performance tyres I suspect that takes a higher level of engineering and quality to do right so probably the bigger brands are a safer bet but for simple durable commuter tyres some of the cheap tyres seem pretty good if a little heavy.
