We're all looking for reasons that bikes don't sell, poor retailers, wrong bike, dangerous roads etc. But it is simply that most people don't really like cycling, everyone has ridden a bike, some seriously for a few years, but after X length of time the majority lose interest and don't bother any more. Our game is a minority pursuit, the odd spike aside, so let's just rejoice in being geeks and stop trying to be crusaders for the cause.
I used to cycle to get to work, but the experience wasn't encouraging, in the 90's I was riding a heavy Raleigh MTB frame three miles to work , and back again in the evening, I would often end up pushing it up hills. In 1998 I bought a car, and drove it 3 miles to work and back and didn't miss that old bike one bit.
It was only a change of life circumstances that led me back to cycling, I found myself free to do whatever I pleased, so I bought a road bike, in 2009 road bikes seemed to be perfect, gloriously simple rim brakes, 9 speed cassette and STI shifters, I couldn't believe how simple and yet amazing this machine was, my first ride was a short ride around the block, a few weeks later I made plans to try to cycle a couple of miles and then the distance and frequency gradually increased, I was hooked! But I wonder if I would have been hooked if I had bought the wrong bike? If I was in the same situation now what would I have chosen? Would I have been put off by a salesman trying to sell me disc brakes or tubeless, or 12 speed derailleurs, or hydraulic braking, none of which I would be prepared for, or would I have bought the £99 bike from a sports shop and wondered why it was so hard to ride and struggled to understand how anyone else would do it, only to leave it in the shed and quietly forget about cycling...