I hate these campaigns...
"With this campaign, I'm not asking people to put their hands in their pockets. I'm asking them to put the hands in the pockets of the companies like Apple and I'm not sure people really get that."
...because Apple and
Nike will gain no benefit at all from people buying their goods.
Why can't these state in adverts that they are giving money to charity an encourage others to do the same...
"We gave $X to charity this year and it's helped do Y. Why not give some yourself - you'll get good Karma. Also, we've made this stuff and you'll be more popular, better looking and as such more attractive to that elusive mate if you purchase it. Love you."