I have just deleted my Strava account - my two hard-won KOMs and all leaderboard places gone in an instant. It's incredibly liberating. Now, I can get back on with enjoying my cycling; I've decided that when I want to go racing, I'll man up, pin a number to my back and do it properly. In fact, I'm going to join a local club to do just that. In the meantime, I'm just enjoying being back out in the lanes - without having to wonder if every new one I find is a segment.