That's a result of the war effort in WWII apparently. To feed the nation the food department mandarins wanted a cheap, mass produced cheese. They looked around and chose cheddar as the starting point but made it industrial and exported or around the empire. The result was a synthetic cheese which retained the name cheddar but wasn't.
Fast forward the name cheddar has been so degraded it failed to get the regional type protection when part of the EU. The cheese that went for it was all made in the area of origin of the cheddar but because cheap Canadian and New Zealand synthetic cheddar plus the cheap UK supermarket versions the real type got lost among the rubbish.
Now the French are passing off their inferior and sliced cheese as cheddar with a frenchification. This is not brexit this is world war two apparatchniks deciding to call something what it certainly wasn't for war efficiency. Their motives might have been good but they messed up the cheddar cheese name.
Rant over!
Except we should burn any French truck bringing that rubbish into the UK. Give them a taste of their own medicine!
